Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and reputable, prominent B2B websites.
Last Published: 2/14/2019
Approximately 91% of Swiss use the internet at least once per week. Expenditures on telecommunication technologies per capita in Switzerland are among the highest in the world. Many Swiss use the Internet to buy travel services, groceries, consumer electronics, computers, and, household and fashion items. The Swiss online market has been growing at a roughly 9% annual rate, while some companies have increased online sales by about 20% annually.

Large stores such as Migros and Coop, the country’s two largest retail supermarket chains, successfully use their online services to deliver directly to clients. The country’s largest online retailer is Galaxus, which is majority owned by Migros. Galaxus, growing at double-digit rates, works with Swiss Post to coordinate its delivery services, as does Amazon, in order to lower costs linked to logistics. A key to remaining competitive is optimizing logistics.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting

Switzerland eCommerce Industry Trade Development and Promotion eCommerce