Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 2/14/2019

Trade fairs: Switzerland has a limited selection of specialized trade fairs, several of which are world renowned such as Art Basel for art, Basel World for watches and jewellery, and the Geneva Auto Show.  MCH Group markets about 100 trade fairs in Switzlerand, while Swiss Fairs (www.swissfairs.com) provides a comprehensive lists of fairs organized in Switzlerand.  Presence at these events fosters relationships with clients and distributors.  Many of the most important trade fairs for Swiss producers and distributors take place outside of Switzerland, including in Germany and France, where companies meet clients from the entire European Union and beyond.

Advertising: companies may find it useful to make use of advertising for certain consumer goods or services based on the diversity of Swiss consumers. Regulation of advertising in Switzerland is a mix between basic rules and voluntary guidelines developed by the major industry associations. The Federal Act on Unfair Competition sets out the minimum standards prohibiting misleading advertisements.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.