Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 2/14/2019
Swiss market entrants should carefully evaluate their prospective partner’s technical qualifications and ability to cover the German-, French-, and Italian-speaking regions in the country. Working directly with Swiss importers and distributors may ease market penetration. Early-to-market-entry allows businesses to gain and maintain a competitive edge by establishing long term relationships. Businesses offering high quality and environmentally friendly products and ready to meet customer’s needs, which may include selling in small volumes, are best poised for success in Switzerland.
 

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