Overview
Domestic production of shoes in Madagascar is limited to just one firm producing exclusively for the domestic market.
Unit: USD thousands
| | 2013 | 2014 | 2015
(estimated) | 2016
(estimated) |
| Total Market Size | N/A | N/A | N/A | N/A |
| Total Local Production | N/A | N/A | N/A | N/A |
| Total Exports | 92 | 53 | 31 | N/A |
| Total Imports | 4,292 | 5,166 | 2,232 | N/A |
| Imports from the U.S. | 6 | 16 | 0 | N/A |
| Exchange Rate: 1 USD | 2,308.32 | 2,414.81 | 2,738.88 | N/A |
Total Market Size= (Total Local Production + Total Imports) - (Total Exports)
Data Sources:
Total Local Production: N/A
Total Exports: Malagasy Customs (FOB)
Total Imports: Malagasy Customs (CIF)
Imports from U.S.: Malagasy Customs (CIF)
Products covered are within HTS Chapter 64 except for 640610, 640620, 640690 and 640699 which are parts of shoes (fabrics, sole, etc.)
Sub-Sector Best Prospects
U.S. brands of athletic shoes are well-known in Madagascar but mostly through pirated imports from Asia. There are opportunities for U.S. firms to export dress and casual shoes to Madagascar, since U.S. brands in this market are virtually absent. Given that Italian and French brands are deemed expensive and Asian brands seen as unreliable, there is room for U.S. products to expand into the market. While Malagasy often buy second-hand clothes imported from the United States or Asian brands, more upscale brands of shoes are in demand among the small middle and upper classes in Antananarivo and other cities.
Resources
For additional information on export opportunities in shoes, potential exporters can contact the Ministry of Commerce, the American Chamber of Commerce, or other business associations (see Chapter 9). Please also do not hesitate to contact the Embassy’s Political-Economic Section for more information.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.