Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 2/28/2017
A number of Malagasy businesspersons have expressed interest in establishing franchises of U.S. businesses in Madagascar, but have been unsuccessful due to the high fees and the lack of local consumer purchasing power.  A number of leading U.S. products and services are sold through distributorships, including automotive and machinery (Caterpillar, Ford, General Motors); communications and information technology (Apple, AT&T, Cisco, Compaq, Dell, HP, Motorola, NCR, Oracle, Packard Bell, and Sun Microsystems, and most recently, Honeywell); and Coca-Cola. 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.