Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 2/28/2017
  • Generally, it is recommended, though not required, to collaborate with a local partner at every stage.  Local agents would have more resources to navigate the business environment in Madagascar, as well as the ease of communication in both Malagasy and French and the contacts to develop a customer base.  Local consultancy firms could also provide in-depth market surveys.  At the distribution stage, the use of a local agent is particularly recommended; especially one with prior experience in distributing U.S. exported goods.  Partners can be found by contacting business groups and market survey firms (see at Chapter 9).  

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