Madagascar - Direct MarketingMadagascar - Direct Marketing
Although there are exceptions, direct marketing for U.S.-made products is difficult. Therefore, the Embassy encourages U.S. businesspersons to negotiate with local distributors and agents.
Marketing is a relatively new industry to Madagascar. Avenues of advertising include billboards, posters, newspapers, radio, and television. Prominent campaigns have European influence and often link the product with leisure activities or personal enjoyment. The quality of advertising campaigns varies and appears to depend on the budget of the advertiser. It is possible to pay a newspaper for a full-page article/advertisement, or television stations to broadcast an info/ad program.
Internationally designed advertisements are sometimes adapted to be broadcast on local media but local advertising companies can also make customized commercials taking into consideration the particulars of the Malagasy market. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
Marketing is a relatively new industry to Madagascar. Avenues of advertising include billboards, posters, newspapers, radio, and television. Prominent campaigns have European influence and often link the product with leisure activities or personal enjoyment. The quality of advertising campaigns varies and appears to depend on the budget of the advertiser. It is possible to pay a newspaper for a full-page article/advertisement, or television stations to broadcast an info/ad program.
Internationally designed advertisements are sometimes adapted to be broadcast on local media but local advertising companies can also make customized commercials taking into consideration the particulars of the Malagasy market. Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.