Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 2/28/2017
The purchasing power of the average Malagasy is very low, so most Malagasy can only afford immediate necessities.  When selling, there is no legal requirement to translate labels into Malagasy.  Retailers and sales clerks respond to customers' needs and process sales, but there is only a dawning awareness of service or sales techniques common in the United States or Europe.

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