Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 4/12/2019

There are many avenues for advertising in The Gambia.  These include newspapers, a public and private TV station, and several radio stations.  Radio advertising has the broadest coverage, especially outside the coastal areas, but requires the use of local languages for maximum reach.  Virtually all advertisement in print media is in English with a miniscule amount catering to French and Arabic speakers, while TV advertisement is done in both English and local languages.  Through local telecommunications companies, a few companies have begun to take advantage of The Gambia’s high mobile penetration rate by advertising through SMS messaging, though this is mostly limited to event-specific advertising rather than sales of merchandise.  There are also a few online newspapers run by Gambians in the diaspora, e.g., in the US, Senegal and the UK. 

Trade fairs are becoming common and several are held each year.  The Gambia Chamber of Commerce and Industry hosts the most popular fair during the calendar year, and is the best source of information on upcoming trade fairs.

Trade fairs are becoming common and several are held within the year.  The Gambia Chamber of Commerce and Industry is the best source of information on upcoming trade fairs.

Gambian Newspapers
The Point
The Standard
Foroyaa
The Voice
The Gambia Daily

Television
Gambia Radio and Television services (GRTS)

Major Radio Stations
AfriRadio Gambia - 107.6 FM
Capital FM - 100.4 FM
Paradise FM - 105.5 FM
West Coast Radio - 95.3 FM
Unique FM - 100.7 FM
Star FM 96.6 Banjul
Taranga FM - 97.5 FM
Gambia Radio GRTS - 91.4 FM
Gambia Radio GRTS - 648 AM
Biz FM – 88.5 FM

 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.