Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 4/12/2019

The use of billboards is very common throughout The Gambia, especially among local distributors of international brands.  Given that English is the official language, all signs are in English.  However, advertisements on TV and radio are frequently made in local languages.  Recently,  large companies like telecommunications firms, have begun regularly running infomercials on local television.  Newspapers offer another platform for the private sector to advertise goods and services.   The Gambian market therefore offers multiple opportunities for marketers and has no language barrier for US companies.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.