Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 4/12/2019

The Gambia is a small country with a small consumer base, which limits opportunities for US franchises.  Consequently, with the exception of Coca Cola, the number of U.S. franchises in The Gambia are few to none.  Several Gambian businesses have expressed interest in U.S. franchises, and have participated in franchising trade conventions in the U.S..  While they may not be present, U.S. brand names are in high demand and are well known locally and associated with high quality.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.