Describes what is customary in the market for sales and customer support.
Last Published: 4/12/2019

Customer services is generally poor in The Gambia with little to no resources dedicated to Customer Relations Management (CRM).  After-sales support for customers is not a standard practice in The Gambia.  However, consumers expect some support for sophisticated products such as large household items and heavy machinery, major electronics, and IT equipment.  Such services are best provided by local distributors.  While printed materials may be distributed in English, local distributors who can communicate in local languages are essential to ensure continued demand for foreign sourced goods and services.
 

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