Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 8/1/2016

Direct marketing is limited. Consumer goods, electrical appliances, and physical fitness products are often advertised on local and cable television, with local sales and telephone contact points provided. A local company stocks products and fills orders, which are often delivered to the home. Cosmetics, department stores, telecommunications, vehicles, and pharmaceuticals are increasingly marketed direct to the consumer. Local television stations are active in direct marketing.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.