Cameroon - Using an Agent to Sell US Products and ServicesCameroon - Using an Agent
The use of an agent or distributor is not compulsory, but most foreign companies entering the market tend to develop a local partnership with one or more domestic businesses because they have experience and a good understanding of the local market.
Several dozen American companies are present in Cameroon, either directly or through agents or distributors. U.S. Embassy Yaoundé offers the full range of U.S. Department of Commerce-branded services to assist American businesses seeking access into the Cameroonian market. These include Gold Key, International Partner Search, and International Company Profile Reports – fee-based services that provide American companies with introductions to business and government representatives, vetting of local agents and partners, and guidance in conducting market research. Domestic U.S. Export Assistance Centers can provide insight on how to leverage these services. The use of an agent or distributor is recommended given the complexity of the regulatory system.