Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 8/6/2019

Once the company is established and the products and services are ready to reach customers, companies would be well advised to come up with a market penetration strategy. The availability and increasing popularity of mobile technology is opening opportunities for direct marketing.  Television, radio, and newspaper advertising are ubiquitous in Yaoundé, Douala, and other major cities.  Non-traditional channels of marketing, such as SMS messaging, are growing rapidly.

Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.