Cameroon - Selling Factors & TechniquesCameroon - Selling Factors
Cameroon is a nominally bilingual country, with a roughly 80-20 split between Francophones and Anglophones; while many Cameroonians speak both languages, many also speak only one language. Products with packaging labeled in both languages will have a competitive edge. Cameroon’s consumer lending is underdeveloped, but several Cameroonian banks now offer debit and credit cards.
The economy is still heavily cash-based, particularly outside of Yaoundé and Douala. All imported goods sold in Cameroon must bear the label “Vente en CEMAC” or “sold in CEMAC.”