Describes what is customary in the market for sales and customer support.
Last Published: 8/6/2019

Companies that are able to provide good and consistent customer care generally gain and retain a loyal clientele, particularly in Yaoundé and Douala. The success of mobile phone operators, for example, can be largely explained by their customer care services. These companies have established free call-centers to assist customers and generally provide good after-sale services for devices like modems and cell phone handsets. This is not the case for the Cameroonian public administration and its state-owned companies, which have a long-established negative reputation in  customer care and support.  Expectations for service are still far below Western standards.  U.S. companies offering improvements in this arena could have a competitive advantage.

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