Cameroon - Market OpportunitiesCameroon - Market Opportunities
Though progress comes in fits and starts, Cameroon’s Vision 2035 plan, which lays out the country’s plans to become a middle-income country, includes massive investments in infrastructure. U.S. firms that can provide solutions in transportation (railways, roads, seaports, and airports), utilities (water, sewage), electricity (generation, transmission, and distribution), and extractives (oil and gas, rare earth minerals, timber) could have opportunities in Cameroon. The country’s myriad state-owned enterprises are constantly looking for capital upgrades and foreign investment.
On the consumer side, a growing middle class, mostly concentrated in Yaoundé and Douala, have a taste for Western products. Though the market is flush with French and other European brands, space for U.S. products exists, as Cameroonians associate American products with quality and dependability. Low margin products would likely struggle against Chinese imports, which dominate basic goods.