Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 2/26/2018

Choosing a partner carefully, whether it is a local agent, representative, or distributor is the most effective method of entering the Serbian market. Such local partners can contribute to the success of a U.S. company by shortening their entry time and strengthening their market position. The benefits of a local partner include having a dedicated local presence that is familiar with the local language and business culture and has access to business channels. A local partner can take advantage of fast-breaking opportunities, absorb some expenses of doing business, and manage the logistics of importation, product marketing and distribution.

In considering a potential agent or distributor, conducting appropriate due diligence is important prior to signing a contract with potential representatives. Although English is spoken widely in the business community, U.S. companies will want to have a representative with strong Serbian language skills and cultural knowledge. In addition, business in Serbia is conducted to a large extent through personal contact. In this respect, it is critical to find a partner who is committed to abiding to both local and U.S. laws. Companies are advised to consult with local legal counsel before signing any contact.

The U.S. Commercial Service at the U.S. Embassy in Belgrade can provide International Company Profiles (ICPs) that include through background check on potential clients and representatives. These reports include up-to-date information on potential partners, such as bank and trade references, principals, key officers and managers, product lines, number of employees, financial data, sales volume, reputation and market outlook. For more information visit U.S. Commercial Service Serbia.

The Credit Bureau (FINET), which is affiliated with the Association of Serbian Banks, provides information on the credit rating of local companies. Contact FINET to request an English language copy of a Serbian firm’s BON-1, a report that provides credit history. The report costs approximately USD 35 and may be obtained by contacting the Association of Serbian Banks.

The Serbian Credit Bureau is useful in verifying credibility of a potential local partner (kreditnibiro@ubs-asb.com).

The Serbian Chamber of Commerce provides an online Serbian Company Directory in English, as well as Business Opportunity Exchange data base of local companies interested in working with foreign partners (info@pks.rs).

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.