Overview of the different labeling and marking requirements, including any restrictive advertising or labeling practices and where to get more information.
Last Published: 2/26/2018

Serbia has marking and labeling requirements mostly harmonized with EU, regardless it is not yet a member of EU. U.S. exporters should consult with their Serbian importer prior to shipping any product that will be offered to the local market.

All imports into Serbia must contain the following:  title of the product, full address of the producer or importer, country of origin, net quantity/weight/volume, ingredients, manner of storage (transport, use of maintenance), and pertinent consumer warnings.  Technically complicated products must be accompanied by instructions on use, the manufacturer’s specifications, a list of authorized maintenance offices, warranty information and period, and other applicable data.  All information must be in Serbian and affixed to (or accompanying) each product before customs clearance.

In accordance with the Law on Environment Protection, eco-labeling can be used on consumer goods—other than foodstuffs, beverages, and pharmaceutical products—which produce less environmental pollution during their life cycle compared to other similar products or those obtained from waste recycling.  The regulation governing the use of ecological labels was prepared in accordance with the EU eco-label scheme.

Specific labeling regulations apply to agriculture products. In 2013, Serbia adopted amendments to the Rulebook on the “Declaration and Labeling of Packed Foods” (“Official Gazette SCG” No. 4/04, 12/04 and 48/04). The new amended rulebook is called the Rulebook on “Declaration, Labeling and Marketing of Food” (“Official Gazette” RS No. 85/13 and No. 101/13). It includes a list of substances that can cause allergies and/or intolerance, shows additional food information that must be presented at restaurants and food shops, the size of letters on declarations and the general rules for declarations made relating to unpacked food. The Rulebook regulates the labeling requirements for packed foods designated for consumer or public food consumption in Serbia. According to this regulation, a label must be present on both retail and bulk packaged foods and must indicate the following: expiration date, type and content of food additives, type and content of added vitamins, minerals, and other ingredients added to enrich the product’s nutritional value. All foods are required to have the label in the Serbian language.  More details may be reviewed at Food and Agricultural Import Regulations and Standards Report.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.