Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 2/26/2018

Direct marketing is not well developed in Serbia.  With steady growth in credit card usage, however, efforts are increasing to market consumer goods through catalog sales and direct response advertising (television, radio, and print media).  Marketing usually is carried out via formal or informal multi-level marketing groups or direct sale chains.  Informal gatherings often are used to promote product sales.  Telekom Srbija publishes a Yellow Pages Directory.

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