Discusses the distribution network within the country from how products enter to final destination, including reliability and condition of distribution mechanisms, major distribution centers, ports, etc.
Last Published: 2/26/2018

The Trade Law is compliant with EU regulations and divides commercial trade into wholesale and retail sales.  In addition to licensed sales outlets, consumers can conduct trade remotely (e.g., by internet, catalog, mail order, or telemarketing) or without the prior order (or consent) by way of direct offer (e.g., door-to-door salesmen) through authorized representatives.  Other sales outlets include trade from portable or mobile objects (kiosk, counter, vehicle, etc.).  The Trade Law also defines special market institutions such as commodities markets, fairs, and other industry trade-like fairs including green markets, wholesale markets, and auction houses.  The law prohibits the establishment of pyramid trade and marketing schemes.

The value of retail trade in Serbia is approximately $ 3.7 billion a year, which reflects the country’s low purchasing power.  If Serbian retail trade is calculated per square meter of retail space, compared to neighboring countries, Serbia has potential to expand in the future.  There are a number of foreign retail chains in the Serbian market, including regional and international players.  Foreign retail chains hold two-thirds of the total retail market. Consumer malls and shopping centers became popular in Serbia. However, there are not many American specialty shops. The key to success is offering an increasing variety of new products and services to the Serbian consumer.

Capital goods normally are sold directly to manufacturers and businesses.  A good agent is essential when selling capital goods or machinery to businesses.  The U.S. Commercial Service Serbia assists U.S. exporters in finding an agent through its International Partner Search or Gold Key Matching Service.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.