Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 2/26/2018

The Serbian market remains relatively untapped for franchising.  While few franchises operate in Serbia, the business concept slowly is attracting interest among local entrepreneurs.  Growing consumer demand for a variety of merchandise and services make Serbia a promising market for a wide range of franchised businesses, such as catering and apparel.  In many cases, master franchisers cover all of southeast Europe from a neighboring market.

There is no dedicated franchise law in Serbia; however, the Law on Contracts and Torts provides some legal framework and protection.  Serbia does not have a franchise association to promote this industry.  The U.S. Commercial Service and the Serbian Chamber of Commerce’s Center for Franchising are the primary points of contact for foreign and domestic companies interested in this sector.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.