Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 2/26/2019

U.S. goods and services enjoy an excellent reputation in Kosovo.  If a U.S. representative is unable to be in Kosovo full time, a local agent or distributor is recommended.  The capacity of local marketing firms is improving, but local companies distributing U.S. goods usually seek marketing assistance from the producer or let the foreign company market the product directly.  Domestic and regional business exhibitions are useful for identifying and establishing contacts with local distributors.  Although English is widely spoken in Kosovo, it is advisable that sales materials be printed in Albanian and Serbian if possible.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.