Discusses opportunities for U.S. franchisers and legal requirements in the market.
Last Published: 2/26/2019

There are no legal requirements for franchising; partners can agree internally on the form of such partnership.  With improved legal and physical infrastructure, the Kosovo market is open for certain franchising opportunities, especially in the hotel, restaurant, and hospitality industries.  Kosovo opened its first U.S. food franchise in 2016 to much fanfare and significant demand remains for other U.S. brands.  

Current U.S. franchisees and licensees include:  Apple (branch of Apple Premium Reseller in Croatia), Century 21, Coca-Cola, Enterprise, Hertz Rent-a-Car, KFC, Domino’s, Marriott, Best Western, Nike (distribution license for Kosovo), Office One Superstore, , and RC Cola (bottling license in Kosovo, distribution rights for Serbia, Macedonia, Albania, and Montenegro). 


 
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.