Panama - Sales Service/Customer SupportPanama - Sales Service/Customer Support
Success among distributors is often decided by quality of the training, counseling, and support they receive from their principals. U.S. companies should focus on providing U.S.-level training and technical assistance to their distributors and making sure they have the resources to provide after-sales support, including spare parts, service equipment, and quality service to the customers. Note that U.S. companies enjoy a clear advantage over foreign competitors in this area. U.S. products are highly regarded and a pricing strategy should include explicit consideration of presenting the products as a lower cost-of-ownership solution that includes U.S.-caliber aftermarket servicing and maintenance. In doing so U.S. providers may be able to better counter lower cost competitors from China, for instance.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.