Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 11/15/2019
Due to its open economy, Panama has few market access problems. One of the more common market entry options is to appoint an agent or distributor.  The U.S. Commercial Service offers U.S. companies market entry assistance through a variety of services, any of which can be tailored to suit your needs. We also will work to defend your business interests in Panama if the need arises. 

Given the ease of air travel between the U.S. and Panama, our Gold Key Service (GKS) is our most popular offering.  This service connects you with qualified potential representatives, distributors, partners, or customers.  The U.S. Embassy will conduct background checks, set up the meetings, and provide translation and driving services as part of the service.

To learn more about how we can assist you in doing more business in Panama, please visit our website at  www.export.gov/panama.  You can also call us at 011-507-317-5000.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.