Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 4/17/2016
Television and newspaper advertising are the promotion tools of choice for the majority of distributors of U.S. products.  E-mail marketing is becoming increasingly popular, especially for services.  Panama has a very competitive advertising market, with standardized pricing and very good production quality.  Additionally, trade shows, specialized seminars, and exhibitions are effective tools for trade promotion.  Special sale prices during events such as Mother’s and Father’s Day, Back-to-School, and Easter are usually advertised in newspapers during weekends.
 
Most foreign manufacturers of consumer products maintain a high profile presence in the country through newspaper ads, large billboards, sponsored sports events, and TV advertising.  Web-based advertising and company promotion is gaining popularity.  Radio advertising is mainly used outside of the Panama City metropolitan area.
 
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Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.