Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 8/27/2019

American goods enjoy an excellent reputation.  Price is usually the consumer’s principal purchasing decision factor.

Local entrepreneurs often request concessionary payment terms or credit.  American exporters should be wary of extending credit before establishing a long and satisfactory trading history with a customer, as well as limiting exposure.  Cash in advance or the use of irrevocable letters of credit through a reputable local correspondent bank is advised.  Enforcement of contractual rights by the local court system remains uneven.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.