Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and , reputable, prominent B2B websites.
Last Published: 8/5/2019

Increased cellular coverage and penetration, and use of mobile money apps have created prospects for e-commerce. The large size of the informal sector and un-banked population has opened the way for a new payment mechanism that enables local purchase of utilities, groceries, and services through mobile apps. Local payment systems include MTN Mobile Money, Eswatini Mobile Email, First National Bank’s e-wallet.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.