Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 8/5/2019

There are no restrictions against U.S. companies marketing their goods in Eswatini.  The GKoE’s annual Eswatini International Trade Fair, held the last week of August or the first week of September, welcomes international companies for marketing purposes.

The most accessible medium in Eswatini is radio with two stations, the larger being government owned and the other a faith based, privately owned station. The newspapers with the largest print circulation are the Times of Swaziland and the Swazi Observer Local magazines and publications are increasing in number though their circulation is largely within the urban centers. Increasing cellular penetration offers great potential for direct marketing opportunities.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.