Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language
Last Published: 8/5/2019

English is one of Eswatini’s two official languages and, as long as labeling is done professionally and instructions for use are explicit, Swati buyers will not have a problem with the commodity. Service plans and warranties are an important selling point in Eswatini, especially for equipment and automobiles.  In order to compete with South Africa products, U.S. businesses should make provisions for after-sale parts and maintenance.

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