Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 8/5/2019

Eswatini ranks among the leaders in sub Saharan Africa on trading across borders, hence its focus on an export driven economy. Eswatini is a sensible entry point for duty free export to African regional trade bodies (e.g., SACU, SADC, COMESA), while experiencing the security, stability, and infrastructure the country has to offer.

It is helpful (though not required) to have a local presence or a local partner. It is worthwhile to establish business relationships before tender opportunities are announced.  U.S. firms should seek local partners with a good reputation in their line of business or a complementary business that understands the local procedures and processes needed to set up, operate, and liquidate a business in Eswatini, as well as in the region.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.