Eswatini - Trade Promotion and AdvertisingEswatini - Trade Promotion
The Eswatini International Trade Fair (EITF) is hosted by the Ministry of Commerce, Industry, and Trade in August/September of each year to promote business in the country. This is the leading business exhibition, with over 50,000 visitors, where all important corporations participate to introduce and promote new products and services, along with other opportunities.
Advertising
Two newspapers in Eswatini offer advertising possibilities for U.S. businesses: the privately-owned Times of Eswatini and Tibiyo Taka Ngwane’s Swazi Observer, as does the monthly magazine, The Nation. Eswatini has one business journal, The Eswatini Business Yearbook.
Newspapers:
The Swazi Observer
Observer House, West Street Mbabane
Tel +268 404-5190, 404-5194
Fax +268 404-5503
E-mail: observmb@realnet.co.sz
Website address: www.observer.org.sz
The Times of Swaziland
P.O. Box 156, Mbabane
Tel +268 404-1550/1/2/3/4
Fax (268) 404-2438
E-mail: times@realnet.co.sz
Website address: www.times.co.sz
Other Publications:
The Nation
P.O. Box 3433, Mbabane
Tel. (268) 404-6611
E-mail: thenation@realnet.co.sz
Eswatini Business Yearbook
Published by Christina Forsyth Thompson
P.O. Box 592, Mbabane
Tel (268) 404-3400, 404-1839
Fax (268) 404-3400
E-mail: cft@realnet.co.sz
Website address: http://www.swazibusiness.com/indexsbyb.html
The GKoE owns radio and television stations which sell advertising (www.swazitv.co.sz). Eswatini has one privately owned radio station, focusing on Christian broadcasting, and one privately owned television station: Channel S, AKA “Channel Swazi.” However, it is possible to advertise with South African television stations broadcasting into Eswatini.