Describes what is customary in the market for sales and customer support.
Last Published: 7/17/2019

Sales service and customer support are relatively undeveloped as marketing tools.  As foreign companies come to the market, they and their distributors are developing new standards of customer service.  These higher standards of sales service and customer support are slowly being adopted by local firms.  When selling capital goods, sales services and customer support are essential, particularly in terms of maintenance and training. A well-trained local distributor can provide a competitive edge in this area. 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.