Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 1/27/2020
International companies typically market their products through an Argentine agent, representative or distributor. Working with a distributor has several advantages: distributors can provide strategic support for positioning brands in the market through promotion and advertisement, and they possess an understanding of the local culture and can assist with post-sales service. This value-added service is increasingly important for customers and contributes to a positive image of U.S. firms doing business abroad.  In some cases, the best solution is to work with a representative rather than a stocking distributor.

The Civil and Commercial Codes, which govern principal-agent relationships, differ from U.S. law.  We strongly recommend consulting an Argentine lawyer prior to entering into any type of agreement with an agent, representative, or distributor and for the lawyer to be engaged in the process prior to substantive negotiation of the agreement terms. A company may be subject to additional costs associated with the cancellation of an agency agreement due to Argentine labor laws. Given the complexity of the legal and commercial environment, contracts are generally negotiated in writing through the exchange of letters or via a basic instrument. The parties may not elect foreign laws to govern the agreement. Argentine courts will not enforce a contract executed abroad to avoid Argentina law.

U.S. companies should take time in selecting their Argentine agent, representative, or distributor.  Business relationships and a good reputation are essential to an agent, representative, and/or distributor’s ability to reach potential customers of your product or service.  Likewise, it is important for U.S. exporters to develop a close relationship with an agent, representative, distributor, or other business partner. The U.S. Commercial Service of the U.S. Department of Commerce assists exporters in finding and evaluating partners in Argentina.

Contact the nearest U.S. Department of Commerce Export Assistance Center, where Trade Specialists can provide you with guidance on entering the Argentine or other international markets.  Please call 1-800-USA-TRADE (1-800-872-8723) to locate the one nearest you or visit the U.S. Government Export Portal.  You may also contact the Commercial Service in Buenos Aires directly for additional information on partner search services, applicable fees and delivery times.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.