Argentina - Selling Factors and TechniquesArgentina - Selling Factors
Argentina’s population and economic activity are highly concentrated in the Greater Buenos Aires area. The population is largely of European descent and continues to have strong ethnic, cultural, and business ties with Europe. In some respects, Argentine consumer preferences resemble those of Europeans more than those of other Latin American countries.
The United States continues to be one of Argentina's top trading partners. Many U.S. firms have been very successful in the market and U.S. products have a strong reputation for quality and technological innovation. U.S. lifestyle and consumption habits are influential in Argentina.
Always have a native Argentine speaker, such as your agent or distributor, review any materials before using them in Argentina. Keep in mind that each Spanish speaking country has its own unique dialect and linguistics. Any official document to be presented before the Government of Argentina that is not in Spanish requires attachment of an official translation into Spanish by a Sworn Public Translator (Traductor Público), as well as certification by the Translators Association.
Price and financing terms have become increasingly important selling factors. Some practical tips to successfully approach Argentine consumers are the following:
The United States continues to be one of Argentina's top trading partners. Many U.S. firms have been very successful in the market and U.S. products have a strong reputation for quality and technological innovation. U.S. lifestyle and consumption habits are influential in Argentina.
Always have a native Argentine speaker, such as your agent or distributor, review any materials before using them in Argentina. Keep in mind that each Spanish speaking country has its own unique dialect and linguistics. Any official document to be presented before the Government of Argentina that is not in Spanish requires attachment of an official translation into Spanish by a Sworn Public Translator (Traductor Público), as well as certification by the Translators Association.
Price and financing terms have become increasingly important selling factors. Some practical tips to successfully approach Argentine consumers are the following:
- Appoint a representative or distributor, Consult as appropriate with lawyers and accountants
- Have Spanish language capacity, Furnish materials in Spanish
- Be consistent in attention to service and delivery, Engage in frequent visits and follow-up
- Provide credit terms
- Protect your intellectual property