Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 7/25/2019

While not legally required in Romania, local agents, distributors, and joint venture (JV) partners can contribute significantly to the success of an American company.  Selecting a distributor is a serious strategic decision with business and legal implications.  When establishing a contract with a distributor or JV partner, American companies are advised to seek legal advice for compliance with Romanian and/or EU regulations, business practices, and legislation.

The U.S. Commercial Service Romania (CS Romania) advises against relying on Internet searches for a partner.  Through its matchmaking services, CS Romania helps U.S. companies find qualified prospective agents, distributors, or representatives, with completed background checks on Romanian companies.

Companies’ agents and distributors can take advantage of the European Ombudsman.  Complaints can be made to the EU Ombudsman only by businesses and other bodies based in the EU.  The Ombudsman can investigate cases of failure to act in accordance with the law, failure to respect the principles of good administration, or violation of fundamental rights.  In addition, SOLVIT offers online assistance to citizens and businesses who encounter problems with transactions within the borders of the EU single market.

Key Links:
European Ombudsman: https://www.ombudsman.europa.eu/en/home
SOLVIT Solutions to problems with your EU rights: www.ec.europa.eu/solvit/site/about/index_en.htm

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.