Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 7/25/2019

Price, payment conditions, value, and quality are critical factors for success in Romania's business and consumer markets.  European competitors have a tariff-free status within the EU.  In addition to a competitive price, American firms need to demonstrate a clear qualitative value proposition.

Public-procurement- wise, the main (sometimes unique) winning criterion is the price (N.B - all tender documentations are publicised in Romanian; however, many Romanians understand English).

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.