Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 7/25/2019

According to the European Audiovisual Observatory, there are more than 40 on-demand audiovisual services including main broadcasters’ catchup TV services.  The main distribution companies - RCS/RDS, Telekom Romania, and Orange - also offer on-demand services of their own alongside third party services such as HBO on Demand.  Voyo is the SVOD service of Pro TV (part of the Central European Media Enterprises).  Netflix also became available in Romania.

The main players are international companies: advertising agencies (McCann Erikson, Lowe Lintas, Publicis, Leo Burnett, Ogilvy), media agencies (Zenith Media, Optimedia, Initiative Media, Mindshare, Mediacom, Mediaedgecia), and advertisers (Vodafone, Coca-Cola, ING Bank).  The largest advertising investments come from companies working in telephone services, retail, and fast-moving consumer goods.

A list of TV stations and their ratings can be found at:
http://www.cna.ro/Lista-sta-iilor-TV-pentru-2018-in.html
http://www.cna.ro/IMG/pdf/Lista_statiilor_TV_-_2018_pct_III.pdf

Key Links:
National Audiovisual Council - http://www.cna.ro/-English-.html
The International Advertising Association - http://www.iaa.ro
The Romanian Advertising Association (UAPR ) - http://uapr.ro/
IAB Romania – member of IAB Europe - http://iab-romania.ro/#
Media Fact Book - http://www.mediafactbook.ro/about

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.