Niger - Selling Factors and TechniquesNiger - Selling Factors
Most local distributors of imported products expect their suppliers to provide advertising and promotional support, especially when introducing a new product or brand name. All sales promotion material and technical documentation should be in French but advertisements in the local languages, such as Hausa, Djarma, and Fulani, are also advisable. In Niamey, small companies exist who hire youth to distribute samples of consumer goods, particularly at sporting or musical events.
In addition, griots (a sort of a town crier) can be hired to spread publicity in open-air markets and other places where people gather. Small kiosks, vending carts and traffic-light vendors are sales strategies that some companies use. Western style retail spaces, as well as open-air markets exist throughout Niger. Some open air markets in rural areas operate only on certain days, as vendors will tour a region to sell their wares.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
In addition, griots (a sort of a town crier) can be hired to spread publicity in open-air markets and other places where people gather. Small kiosks, vending carts and traffic-light vendors are sales strategies that some companies use. Western style retail spaces, as well as open-air markets exist throughout Niger. Some open air markets in rural areas operate only on certain days, as vendors will tour a region to sell their wares.
Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.