Includes typical use of agents and distributors and how to find a good partner, e.g., whether use of an agent or distributor is legally required.
Last Published: 6/26/2017
Using a local agent is recommended, given language and cultural barriers.  The specific type of representation that a U.S. firm establishes in Niger must be tailored to fit the individual requirements of the product and its potential market. U.S. firms may employ the services of an agent, appoint a distributor or dealer, and/or establish a direct sales branch or subsidiary.  Preferably, the agent or the distributor should be a local business/firm, fluent in French and knowledgeable of Niger's business practices.  If the product requires some servicing, the U.S. exporter should make available a reasonable inventory of spare parts to his agent or distributor.  U.S. companies also should provide brochures and marketing literature in French.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.