Includes web links to local trade fair or show authorities and local newspapers, trade publications, radio/TV/cable information.
Last Published: 10/16/2019

The most commonly used advertising mediums are television, print, and radio.  Due to low literacy rates (59%), visual and audio advertising are the most effective for consumer products.  Billboards and television are the most common media  used to target buyers in urban cities.  Mass marketers rely on radio to reach target groups located in remote areas.  Print media – newspapers and magazines – can be effective in marketing to literate market niches.  Web advertising is the least expensive and is growing, fueled by the growing number of internet users.  U.S. companies interested in building a brand presence in Mozambique should work with advertising agencies to identify the most appropriate solutions.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.