Mozambique - Distribution & Sales ChannelsMozambique - Distribution & Sales
Mozambique is a Portuguese-speaking country, but English is commonly spoken by the business community in Maputo and Beira. It is much less commonly spoken in the business community based in other towns/cities or in the northern provinces. Though the ability to speak the language is not required for success, it is a major advantage. Most business people respond better to Portuguese promotional materials and generally require that contracts be done in Portuguese. The government requires labeling in Portuguese for specific consumer products such as medicine and child formulas and has plans to expand Portuguese language labeling requirements to all foodstuffs.
Access to credit is often difficult and expensive in Mozambique and affects the ability of resellers to stock inventories or to make purchases. Letters of Credit (L/C), export credit financing, or other financing solutions are quite common.
U.S. firms are advised to network with industry stakeholders to learn about the market and engage with decision makers. Private entities, as well as government agencies, typically take long periods of time to make decisions. It is important that U.S. firms follow-up and remain persistent in order to obtain results. Networking opportunities include local and regional trade fairs and exhibitions organized by trade organizations. Industry-specific conferences are also hosted by government ministries or municipalities with the goal of highlighting business opportunities and seeking investment.