Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 10/16/2019

Direct marketing is a growing business trend driven by the growth of smart phones and exposure to social media.  Numerous companies directly target clients through email campaigns, websites, and online ads. 

The majority of the population does not have access to the internet and is unfamiliar with direct marketing.  However, internet penetration within the emerging middle class is high and growing, particularly due to the prominent use of smart phones.  Mobile applications and SMS messaging are also common ways of marketing directly to the client, especially those in remote areas.  Door-to-door sales are rare due to concerns about crime.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.