Mauritania - Market Entry StrategyMauritania-Market-Entry-Strategy
Potential foreign investors should first visit Mauritania to discuss their business plan with the governmental institution that is in charge of the relevant sector. The goal would be to discuss the administrative procedures required to become legally established in the country, as well as the incentives that the investor may receive when they start operations. Requirements vary by sector.
The best strategy to enter the market is to establish a relationship with a well-connected local partner or another foreign investor who has experience working in Mauritania. It is helpful to have someone who knows the market to help make necessary contacts and to better understand the culture and business environment. It is also important to consider language capabilities of a local partner – although Arabic is the country’s official language, French may also be necessary to communicate with the international community. Someone who knows Mauritania well can also help guide new investors through the procedures required to do business in Mauritania.
Before choosing any partner, it is recommended that foreign investors take the time to become familiar with his or her past experience in the relevant economic sector and to find out information about his or her reputation. The U.S.-Mauritania Business Forum is a source of information in this regard. Agents and distributors are commonly used and frequently express interest in representing foreign companies in all sectors. Agents and distributors are also usually involved in multiple sectors simultaneously, which could pose conflicts of interest.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.
The best strategy to enter the market is to establish a relationship with a well-connected local partner or another foreign investor who has experience working in Mauritania. It is helpful to have someone who knows the market to help make necessary contacts and to better understand the culture and business environment. It is also important to consider language capabilities of a local partner – although Arabic is the country’s official language, French may also be necessary to communicate with the international community. Someone who knows Mauritania well can also help guide new investors through the procedures required to do business in Mauritania.
Before choosing any partner, it is recommended that foreign investors take the time to become familiar with his or her past experience in the relevant economic sector and to find out information about his or her reputation. The U.S.-Mauritania Business Forum is a source of information in this regard. Agents and distributors are commonly used and frequently express interest in representing foreign companies in all sectors. Agents and distributors are also usually involved in multiple sectors simultaneously, which could pose conflicts of interest.
Prepared by the International Trade Administration. With its network of more than 100 offices across the United States and in more than 75 markets, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.