Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 11/19/2019

At the retail sales level, Dominicans prefer seeing the product, and also expect reliable after-sales service.  Quality and responsiveness in after-sales service are becoming increasingly important ingredients in effective marketing strategies.  In sales of services and manufactured goods, Dominicans often rely on networking, as well as on close family and personal relationships.  These characteristics in turn create the need for local agents and distributors or direct, in-country operations to make and sustain these contacts.

 

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