Discusses the state of direct marketing and what channels are available for companies to use direct marketing.
Last Published: 11/19/2019

The lack of an efficient and reliable mail system in the DR has constrained the development of mail order and catalog sales.  Dominican retailing businesses have been compelled to create other ways of transmitting their message to customers to achieve sales growth.  Some local firms have used direct mailings (via delivery services) of promotional materials, social media and telephone marketing, while others, especially footwear retailers, have established catalog sales subscribing agent/sellers to reach end users.  Local credit card companies sometimes target cardholders with direct marketing of goods and services.
Avon, Jafra, and Amway have established successful direct marketing organizations.
 

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.