Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Last Published: 11/6/2019
The DR has few market access issues.  A common market entry option is to appoint an agent or distributor in the DR, with the assistance of local legal counsel to ensure that representation agreements can be terminated for non-performance and that the necessary protections are included.  Licensing agreements and franchises can also be successful.  Because of the DR’s proximity to the U.S. and low air travel costs, the optimal market entry method is through a coordinated strategy that includes personally visiting potential partners or distributors in the DR.  Forging relationships with well-connected, reputable, and established players is key to finding a good partner.  U.S. exporters should also be prepared to provide all promotional materials in Spanish.  Good after-sales service is a pre-requisite to successfully conduct business in the country.

The Commercial Service of the U.S. Embassy in Santo Domingo offers a range of business matchmaking services to help U.S. exporters connect with suitable and qualified representatives, distributors and partners in the DR and the wider Caribbean region.

To learn more about how the U.S. Embassy can assist you in doing business in the DR and Caribbean region, please visit our website: http://export.gov/caribbean  or contact us through e-mail at Office.SantoDomingo@trade.gov.

Prepared by our U.S. Embassies abroad. With its network of 108 offices across the United States and in more than 75 countries, the U.S. Commercial Service of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices.