Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.
Last Published: 8/6/2019

Approximately 80 percent of Cambodia’s population lives in rural areas.  The disparity in economic development between rural areas and Phnom Penh is substantial.  Within Phnom Penh, billboards, leaflets, and storefront selling techniques are more common.  Advertising through social media is becoming increasingly popular.  In rural areas, the most effective way to reach potential consumers is through broadcast media; in particular, radio and television programming have deep penetration in rural Cambodia.  Trade fairs are also an increasingly popular way to market products.
 

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